Publish the Book series

Develop the elevator pitch

This is the two or three sentences you use to tell someone what your book is about when asked in the elevator or at cocktail parties. You have to capture your story in two sentences that describe the essence of the story. Develop it early on and make it catchy enough that a reader or agent or publisher wants to know more. You will use this in pitching to agents and editors at writer conferences. It is a very useful tool.